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The current paper is part of a detailed case study on the methodologies and practical procedures behind the tourism promotion of the Western region of Sălaj County in Romania. The aim of the paper is to offer insights regarding the identification of possible place identity elements in order to develop a future destination branding strategy for the region, opening the door for developing tourism promotion or place branding plans. The first part of the paper gathers data from the region by fieldwork and desktop research, then summarises the most important place identity elements of the region, while the second part lists the possible forms of tourism, applicable to the region and elaborates a real data-based source paper suitable to develop a detailed tourism promotion plan based on this research.