A mother begins to care about her baby once she learns about her pregnancy. She becomes even more concerned about her baby after delivery, and, therefore, starts to scrutinize everything that is of interest to the baby, including the selection of adequate clothing that is not harmful to sensitive skin. Given the importance of providing comfortable and healthy clothing to our children, it was necessary to focus on the type of fabrics from which children's dresses are made. Also there has been a need to understand the best characteristics and specifications of fabrics, as sustainable fibers that are made from cotton are commonly preferred over synthetic fibers which are considered unsuitable for children due to the sensitivity of their skin. With the beginning of the 21 st century, fast fashion has become a source of growth, and production of clothing doubled dramatically. Estimates indicate that consumers are turning to cheaper clothes which are usually discarded after a short time, while ignoring sustainable fabrics and quality of clothing, thus harming the children's skin. Based on this fact, this research seeks to examine Saudi mothers' awareness of sustainable fabrics, their interest in purchasing eco-friendly children's clothing as well as their purchasing preferences of children clothing. This paper also seeks to raise awareness among mothers on the importance of choosing sustainable fabrics for children's clothing, guide mothers to opt for quality of fabrics over designs, encourage designers to create designs for children's clothing using eco-friendly fabrics, and encourage merchants to use and market eco-friendly fabrics in order to reduce the environmental pollution, in line with the Saudi Vision 2030.
In Saudi Arabia, the social media has encouraged and facilitated promotion and creation of various business, resulting in the development of many startup fashion businesses on platforms such as Instagram and Facebook. However, current literature does not offer an in-depth analysis to this topic and the potential of this digital market. Therefore, the following research covers the topic of effect of social media fashion marketing for startup fashion brands in Saudi Arabia. Utilizing many scientific articles on social media marketing and general literature on fashion marketing, this research aims to improve the understanding of the benefits of use of social media as an effective marketing tool for fashion startups by means of examining existing knowledge on social media marketing, and explains how fashion startups can use social media to benefit their businesses. It tries to familiarize targeted audience, including potential fashion startup entrepreneurs, with many concepts and strategies related to social media marketing such as content marketing, consumer engagement, impact of influencers, user generated content, consumer purchasing behavior of fashion brands.
The issues and needs of the elderly are receiving attention in various countries of the world. Scientific studies in the field of elderly care have confirmed that old age is a normal developmental stage of growth, which requires the need to work on developing plans aimed at integrating the elderly into society to benefit from their efforts and experiences because they are an essential part of society as well as studying the difficulties they face. Therefore, this study sought to identify the best specifications of smart and functional clothing for the elderly. It also aimed to find out the specifications of smart textiles suitable for the elderly and the requirements for the appropriate functional design for the elderly, according to their needs and desires. It also investigated the possibility to combine smart textiles with functional clothing to set specifications for smart and functional clothing for the elderly. This study was based on the descriptive and applied approaches. The study has managed to propose 5 solutions for 5 elderly body physical problems. The study recommended that clothing factories should be informed of the functional clothing specifications for the elderly, and to draft a measurement table for the elderly, and developing smart textile technologies to serve the elderly.
Extensive inclusion of technology in education has been one of the most promising recent advancements. Technology has radically changed the method of learning and teaching. Many studies have indicated that use of technology can increase students' interest in learning, and that use of technology in education has made teaching and learning more enjoyable tasks. In this respect, the present paper examines teachers' views about the incorporation of technology into educational environments, being a tool of attraction. It investigates the effectiveness of using technology as teaching tool within classrooms and seeks to examine whether or not the incorporation of technology as a teaching method affects the students' interest in the clothing and textile subject. It also highlights the importance of incorporating the concept of sustainability into the clothing and textile curriculum. In order to answers the research questions directed in line with the overall purpose of the study, the qualitative research method was applied. The research's findings have shown positive opinions and attitudes of experts and specialists on the use of technological tools as a teaching aid and an attractive tool to teach the educational curriculum of the textile and clothing section. This was confirmed by the questionnaire's results which have shown a tendency and preferences of teachers towards the use of technological tools as a teaching aid and an attractive tool to teach the educational curriculum of the textile and clothing section.
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