Cyber city is one of the modern city concepts based on Information and Communication Technology (ICT) which has been widely applied in big cities around the world. This is a result of the increasing need for people who want to access information and communicate easily and quickly. As part of the modern world community, Indonesia is time to apply the concept of cyber city to meet the needs of its citizens in accessing the internet more broadly and is no longer limited to certain groups. Indonesian citizens are now in the information age where everyone has the same opportunity to communicate widely both nationally and internationally. The implementation of cyber city can also help the community in utilizing the sophistication of information technology to support development. This study discusses the optimization of cyber city as a communication media for development in Indonesia. This study uses a qualitative approach. The data collection technique of the researcher uses the literature study method. Cyber city as a development communication media has an important role in supporting development in Indonesia, it needs to be improved development communication technology innovations that are easy to use and useful for the community and increase protection for people's personal data.

Minimnya pengetahuan dan pemahaman tentang Teknologi, Aplikasi Komputer dan Android untuk bersaing dalam dunia bisnis di era digital dikalangan petani, peternak dan pelaku UMKM Desa,di Desa Pringkasap Kecamatan Pabuaran Kabupaten Subang - Jawa Barat, Indonesia, telah menarik perhatian dosen-dosen Universitas Persada Indonesia YAI untuk melakukan penyuluhandengan tema Pengenalan Teknologi, Aplikasi Komputer dan Android untuk Pemasaran Hasil Peternakan, Perikanan dan UMKM Desa. Dengan tujuan agar produk yang dihasilkan mampuberkembang dan bersaing di pasar lokal, Nasional, maupun Internasional. Para peserta diberikan pengetahuan, motivasi dan peragaan untuk menggunakan teknologi komputer aplikasi smartphonedengan teknologi Android. Metode yang digunakan pada kegiatan pengabdian masyarakat ini berupa penyuluhan kepada 29 petani, peternak dan pelaku UMKM. Hasil dari kegiatan pengabdian masyarakat ini menunjukkan adanya peningkatan pengetahuan dan pemahaman tentang Teknologi, Aplikasi Komputer dan Android untuk bersaing dalam dunia bisnis di era digital. Saran dari hasil kegiatan ini adalah perlunya workshop mengenai penggunaan atau pemanfaatan aplikasi pada computer dan smartphone untuk membuat berbagai desain khusunya desain kemasan produk, agar lebih menarik dan mampu bersaing di pasaran.

Knowledge and understanding of agricultural management and the use of digital communicationtechnology are essential in agriculture and village MSMEs. Lecturers from the University of PersadaIndonesia YAI conduct training on agricultural management, digital communication, and branding to enablefarmers and MSME stakeholders to expand their business to local, national, or international markets.Farmers and MSME actors are motivated to use digital communication media such as social media, websites,smartphone applications and others. The method used in this community service activity is to provideextension services to 31 farmers and MSME actors in Pringkasap village, Pabuaran district, Subang regency,West Java province, Indonesia. The result of this community service activity is an increase in knowledge aboutthe importance of agricultural management, digital communication, and branding for sustainablecommunication of products and brands. The results of this activity indicate that further training onagricultural management, digital communication, and branding is needed, not only with the extensionmethod, but also with the simulation method using complete materials and tools that can be applied directlyat the business site. MSME actors need to be trained in the use of computer and smartphone applications,and it is necessary to establish a special forum for business development.

Humas rumah sakit menghadapi tantangan berat di masa pandemi Covid-19. Tujuanpenelitian ini adalah mendeskripsikan strategi humas dalam meningkatkan citra danreputasi rumah sakit. Penelitian ini menggunakan studi literatur. Hasil penelitian ini adalahhumas rumah sakit dapat melakukan strategi meningkatkan kesadaran masyarakat,mensosialisasikan produk dan jasa rumah sakit, mendidik pasien untuk memeliharakesehatan, memberi informasi mengenai keunggulan rumah sakit, membangunkepercayaan dan kredibilitas rumah sakit, menerapkan budaya rumah sakit yang ramah dankomunikatif, memotivasi pasien dan menjalin hubungan baik dan menyebarkan informasibernilai berita kepada media massa. Sebaiknya Humas rumah sakit mempercepattransformasi, inovasi, dan kreatifitas dalam berkomunikasi.