Business intelligence is one of the tools of IT in business and Information systems for management have been just developed theoretically, and have never fulfilled the demands of organizations, practically. The establishment and marketing of electronic insurance demands the readiness of tools and the foundation of IT. Business intelligence provides the managers with a collection of tools, techniques and methods in order to help them in better understanding of business state. Business intelligence techniques are applied by an optimized pattern in electronic insurance industry which its basis is merging two significant models in this field known as Kano Model and Model of Quality Function Deployment (QFD). Kano Model tool is a questionnaire filled by customers which they should answer to the questions with two positive and negative alternatives. These answers will lead to understanding quality demands of customers and considering basic demands, practical demands as well as motivational ones.

Business intelligence is one of the tools of IT in business and Information systems for management have been just developed theoretically, and have never fulfilled the demands of organizations, practically. The establishment and marketing of electronic insurance demands the readiness of tools and the foundation of IT. Business intelligence provides the managers with a collection of tools, techniques and methods in order to help them in better understanding of business state. Business intelligence techniques are applied by an optimized pattern in electronic insurance industry which its basis is merging two significant models in this field known as Kano Model and Model of Quality Function Deployment (QFD). Kano Model tool is a questionnaire filled by customers which they should answer to the questions with two positive and negative alternatives. These answers will lead to understanding quality demands of customers and considering basic demands, practical demands as well as motivational ones.