The conception of the female Muslim (hereafter Muslimah) community "Ummida" under the auspices of the mosque of Jogokariyan kampung contributes to the sustainability of urban resource development. In this article, we investigate the structural changes within this Muslimah community. This research used the life-history method based on historical documentation, observation, and interviews. Following the socio-cultural approach of Max Weber and Norbert Elias, we observed changes within the Muslimah community, and in particular the ways that support from husbands and male and female religious leaders encouraged and empowered women to achieve a degree of gender equality.

<p>The objective of research was to find out the behavioral pattern and<br />impact of housewives using mobile merchandise loan (mindring) in Pundung<br />Tegal Sari Hamlet, Desa Manjung. This study employed a qualitative<br />approach method with a single embedded case study. The data source was<br />obtained from informant, event and activity, document and archive. The<br />sampling technique used was purposive sampling one with maximum<br />variation sampling. The data collection was conducted using direct<br />observation, interview, documentation and photographs. The data validation<br />test was carried out using source triangulation. Mindring activity among the<br />housewives was encouraged by inadequate cash ownership to buy the goods to<br />fulfill the family’s personal and collective needs. In this case housewives were <br />able to divide the money that had to obtain various goods and consumer<br />goods. But with the easiness provided by the load of debt, indirectly creating<br />the consumer behavior within a housewife. Based on consumer behavior, <br />housewife always feel in need of goods is credited.<br /> <br />Keywords: Behavior, Housewives, Mindring</p>

Blusukan has existed since the days of the Javanese kings. In the context of political communication, the blusukan carried out by political candidates aims to influence the voice of potential voters or to win the campaign. Attire, ways of speaking, language, posture and other attributes used by political candidates determine people's perception of the candidate's image. In order to attract public attention, political candidates use local cultural identities and attributes, namely Javanese culture to various places. Although we have entered the era of digital technology, but the strength of blusukan can still be felt today through the interpersonal communication between political candidates and the society. This research uses literature study method and documentation study from credible and reliable data. The data collected consists of two types, for instance primary and secondary data.Qualitative analysis is carried out in desk study, namely information retrieval and data collection through literature studies. The results showed: the society felt proud to be able to meet directly with the political candidates, blusukan had been able to influence the behavior of potential voters, and blusukan was very effective during the regional head election campaign.

Blusukan is one of the campaign methods that can influence voters' voices. Interpersonal communication built between candidates and the community can lead to positive personal branding. Therefore the regional head election campaign to elect Solo mayor and deputy mayor through blusukan was very effective in influencing potential voters. The purpose of this study is to find out how the process of forming personal branding through blusukan and to find out the interaction patterns that are built in it carried out by FX Hadi Rudyatmo pairs. This research uses a qualitative descriptive research method. The object of research is the candidates for the Solo City Election in 2015-2020, especially on FX. Hadi Rudyatmo. The candidate's FX. Hadi Rudyatmo was chosen as the object of the study because during his candidacy for mayor or deputy mayor, three consecutive periods were chosen. The results of the research shows, the campaign was blusukan carried out by FX candidates. Hadi Rudyatmo uses the approach Seven Si (communication, coordination, solutions, socialization, realization, correction and evaluation), while the interaction pattern is built when blusukan using Javanese cultural identity, namely language and clothing.

Abstract