Measuring emotional response gives insights into consumer product experiences beyond liking. However, existing research rarely considers that emotional and hedonic responses can change during consumption of a whole portion. This research considered how well a combined multiple‐sip temporal check‐all‐that‐apply approach captured temporal drivers of product acceptance and rejection. Consumers (n = 104) profiled temporal sensory, liking and emotional responses to three milkshakes. Associations in temporal sensory, liking and emotional response citation pattern across multiple sips were investigated using generalized linear models, analysis of deviance and Pearson's chi‐square test. Differences in the temporal dynamics of sensory, liking and emotional responses and associations between temporal sensory and affective responses were identified highlighting liking and emotional experience were related to the evolution of sensory attributes over time. Notably, sensory associations with emotional responses, including “bored,” “relaxed,” and “satisfied,” were better at identifying temporal drivers of acceptance/rejection more than associations to level of liking.Practical ApplicationsThe research demonstrated that a combined multiple‐sip temporal check‐all‐that‐apply (TCATA) approach, representing whole product consumption, is an effective approach to gain deeper insights into the sensory drivers of consumer affective response. However, the applicability of analyzing within‐sip variations in perception, and potential to use check all that apply by sip as opposed to TCATA needs to be considered on a product category basis.

Three major soil subgroups namely, Udic Haplustalf, Typic Haplustalf and Typic Ustorthent to represent the Alfisols and Entisols of Kamarajar district of Tamil Nadu were taken up to evaluate the interrelationships of certain physical properties. The results revealed that clay content negatively influenced saturated hydraulic conductivity, bulk density, effective porosity and aggregate stability. It revealed also the active role played by organic matter in controlling the bulk density. Increasing sand fractions in the soils increased noncapillary pores resulting in higher Ks. Bulk density of soils was found to be independent of clay content in decreasing Ks. Total porosity did not show any relationship with Ks, but noncapillary porosity and effective porosity were positively correlated with Ks.

India is one of the richest countries for plant diversity with approximately 16,000 vascular plants, 5000 endemic species and 140 endemic genera. However, an estimated 3000-4000 plant species are being threatened to be on the verge of extinction, fixing India, one of the highest priorities for plant biodiversity conservation. In recent decades, India has increasingly recognized the importance of plant diversity in efforts to conserve and sustainably use its plant diversity. Conservation requires a sound scientific and technical basis and there are two methods viz., ex situ and in situ conservation which are equally important and should be regarded as complementary. In the process of ex situ conservation, the National Bureau of Plant Genetic Resources (NBPGR) possess 3,85,645 germplasm accessions of various agri- horticultural crops. Realising the need of ago biodiversity conservation, TNAU has created a gene bank facility named after the legendary rice breeder Dr. K. Ramiah, with the capacity to conserve more than 1,00,000 germplasm accession under medium term storage (MTS) and long term storage (LTS) conditions. Presently a total of 13,567 accessions of more than 21 species are deposited in the gene bank. These provide an important reserve of plant resources for sustainable economic and social development. Thus, TNAU's strategic and vision for conservation of plant diversity and sustainable use of plant resources in the 21 st century is of far-reaching significance for sustainable development of our economy and society.

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