Manuscript type: Research paperResearch aims: This study aims to understand the impact of place identity on the performance of small and medium tourism enterprises (SMTEs). It also examines how place satisfaction and support for community mediate the relationship between place identity and the performance of SMTEs. Design/Methodology/Approach: This study focusses on the tourism industry of Bangladesh. Data comprise of 215 small and medium enterprises involved in tourism. Analysis is conducted using the partial least squares-based structural equation modelling (PLS-SEM). Research findings: Results suggest that place identity is related positively to place satisfaction, support for community, and firm per-

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