The study contributes to determining strategic alliances barriers, criteria for the selection of Partners, identifying the motives that encourage hotels forming strategic alliances to achieve a sustainable competitive advantage. The study also and examine the effect of strategic alliances on sustainable competitive advantage. the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza). A sum of 300 forms was distributed to managers from (50 hotels and 10 travel agents); among them only (71%) were valid. The results indicated that managers were satisfied with the strategic

The study contributes to determining benefits from strategic alliances that affect customer satisfaction and their decisions and strategic alliance's performance. the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza), that's because they contain the main international hotels' chains. A sum of 800 forms was distributed to customers from 50 hotels located in great Cairo; among them only 650 forms (81%) were valid. The results indicated that Rooms assigned, Quick reservations and check-ins, and Discounts (hotel rate discounts-Complimentary Wi-Fi-Free breakfast-Free telephone call-Free valet parking)] were more powerful benefits from alliances, the results also revealed that the more powerful customer decisions toward benefit they received from hotels Recommend this hotel to people they know. and they also revealed Symbolic image of the hotel was the most important element of the Performance of Strategic alliance in the hotels' sector.