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Although the high‐efficiency video codec plays a leading role among the video coding standards, it consumes a lot of memory resources and time processing due to its superior video quality and coding performance. The computation algorithm of rate distortion optimisation is one of the reasons behind the encoder's bottleneck. Therefore, a new technique has been introduced here based on the entropy threshold and size of coding unit, which reduces the coding time and bit rate to be more suitable for real‐time processing. According to the obtained results, the encoding time has been enhanced by 56.596% with a reduction in the bit rate reached to 74% on average.

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