The present study aimed at assessing tourism potential of a place to meet requirements of sustainable development policies. We studied the Haraz watershed because of its particular environmental characteristics and a high potential for ecotourism. The required data for this descriptive-analytical research were collected by combining field and desktop studies. First, the ecotourism capability assessment of the area was done using Arc GIS 10.3 software based on the Hyrcanian Forest Tourism Development Model for concentrated tourism and extensive tourism. Next, the most important effective indices included (i.e., 19 indices) were determined by Delphi questionnaire and SPSS 17. Finally, AHP technique was applied to analyze the body mass of the indices in order to verify the validity of the model. The results show that 0.0044, 01.3, 3.52, and 37.71% of the study area is suitable for concentrated ecotourism (grade 1), concentrated ecotourism (grade 2), extensive ecotourism (grade 1), and extensive ecotourism (grade 2), respectively. Based on the model applied, slope, direction, and fundamentals (infrastructure) with the body masses of 0.232, 0.116, and 0.115 were identified as the first priorities. Comparing the results of this model and AHP confirms the validity of the model. To strengthen the tourism development potential of the watershed and protect its ecosystems and biodiversity, it is necessary to choose a proper development model. Failure to identify the existing capacities and the field's sensitivities can cause dissatisfaction of local residents and also damage to the ecosystem of the area.