The purpose of this study is to measure the role of factors affecting E-loyalty of visitors to a Tourism Website in Iran. A sample of 384 users of a destination website was analysed by using LISREL software. The results show that, except E-trust and E-commitment variables, all variables such as E-satisfaction play influential roles in E-loyalty to a destination website.
The purpose of this study is to measure the role of factors affecting E-loyalty of visitors to a Tourism Website in Iran. A sample of 384 users of a destination website was analysed by using LISREL software. The results show that, except E-trust and E-commitment variables, all variables such as E-satisfaction play influential roles in E-loyalty to a destination website.
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