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The main purpose of this paper is to propose a conceptual model for better knowledge management activities' performance. This model applies the dominant values in the organisation and facilitates or contributes to knowledge management (KM) activities adoption. For this purpose, the competing values model status should be assessed with both dimensions, control and internal or external tendency, which shows the structure and environments of the organisation. Hence, the extent of control and environmental tendencies produce specific values in the organisation which in terms has the capability to promote and enhance particular knowledge management activities. This may lead to initiating the knowledge chain cycle in the organisation. The model has been developed by integrating knowledge chain model and competing value model. This unique model of knowledge management and values of organisation will enrich the knowledge management practices' in a wide range of industries and firms. In addition, it opens new insights for other researchers and practitioners to develop the organizational competing values as well as knowledge management activities.