Nowadays, the quality and diversification of the services in Iranian marketing and advertising industry are growing. But, providing the customers with marketing and advertising services is still conducted using outdated , complicated and time-consuming processes. So it seems that revising these processes is necessary. Soft system methodology (SSM) is an appropriate approach for studying complicated systems of human activities. This paper investigates the status quo of Iranian marketing and advertising industry, determines its disadvantages and defects, and proposes a new system that seems to be more efficient and effective, which brings numerous advantages to the users through changing the type of communications between the involved entities.

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