The article presents an analysis of the external and internal environment of children's sports schools in rural areas in the form of a SWOT matrix. Children's sports schools in rural areas are distinguished by a huge set of sports disciplines, many their own facilities and a low pricing policy. Among the most significant disadvantages are the lack of active promotion of schools and a small percentage of paid services compared to budget ones. To improve the situation of children's sports schools in rural areas, it is proposed to create a promotion program that will help increase the number of students and affect the growth of the organization's income.

The article is devoted to the assessment of the effects of the introduction of strategic network management on the example of physical culture and sports activities of universities in the Sverdlovsk region. The article provides an overview of theoretical approaches to assessing the effects of the introduction of strategic network management, based on which the research methodology is formed. This technique is based on a set of indicators characterizing social effects an increase in the number of people involved in physical culture and sports activities. The results of the study confirmed the author's hypothesis that the introduction of strategic network management increases the social efficiency of the existing resource base of physical culture and sports activities of universities in the Sverdlovsk region.