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This case study explains how the principles and best practices of systems engineering are applied with the support of AVL's attribute engineering methodology. This methodology focuses on balancing vehicle level characteristics or attributes such as energy efficiency, driving experience and excitement, as well as on the development of the brand-specific DNA of a vehicle. Target setting is used alongside benchmarking results to support the decision for a vehicle concept including the optimum powertrain solutions with focus on attributes such as performance, drivability, range, and efficiency. Based on these defined attributes, a continuous gap analysis is performed throughout the entire development process up to final vehicle attribute validation. The virtual assessment methodology

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