The privacy of personal information is an important area of focus in today's electronic world, where information can so easily be captured, stored, and shared. In recent years it has regularly featured as a topic in news media and has become the target of legislation around the world. Multidisciplinary privacy research has been conducted for decades, yet privacy remains a complex subject that still provides fertile ground for further investigation. This article provides a narrative overview of the nature of information privacy, describing the complexities and challenges that consumers and organizations face when making decisions about it, in order to demonstrate its importance to both groups. Based on this work, we present a transdisciplinary view of information privacy research linking the consumer and organization. It illustrates areas of concern for consumers and organizations together with the factors that influence the decisions they make about information privacy. By providing such a view we hope to encourage further crossdisciplinary research into this highly pertinent area.

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