Resumo: O presente artigo analisa a utilização da multimídia e das ferramentas de interatividade na emissora all news BandNews FM e seu site. No ambiente de convergência em que os dois veículos se inserem, a utilização das potencialidades de cada suporte pode trazer grandes vantagens tanto para rádio quanto para o site. Vamos aqui observar, em dois momentos, a utilização do áudio na construção do discurso multimídia publicado on-line e como as ferramentas de interatividade típicas do webjornalismo são utilizadas pela rádio. A opção por uma amostra de agosto de 2007 e outra de outubro de 2008 pode permitir analisarmos se houve uma evolução em relação aos usos observados.
Palavras-chave:Convergência; interatividade; multimidialidade; radiojornalismo; webjornalismo.The potential of multimedia tools in an environment of convergence: A case study of the Rádio BandNews FM's site
Abstract:The present paper analyzes the use of multimedia and interactive tools in the all news Band News FM radio and their website. In the converged environment in which the two vehicles operate, the use of the potentials of each medium can bring great benefits to both, radio and website. We are going to observe, in two occasions, the use of audio in multimedia discourse and interactive tools, typically used in on-line journalism, applied to the radio. The choice of a sample of August 2007 and October 2008 could allow us to analyse the progress in the application of interactive tools.
This article proposes to investigate delineations of the audience in podcasting in streaming media ecology. To meet this objective, we highlight the scales between contents, circulation, and consumption of podcasts in platformization contexts. We observe these relationships from an intersectional approach that involves spaces between codes, contents and software to understand the dynamics of interrelationships between contents and its flows which are associated with the emergence of varied audiences, derived from listening practices, characterized by binge listening; fidelity strategies; hybrid recommendation practices, playlists and cross-device consumption in multiplatform architecture.
Linguagem radiofônica e jornalismo 1 : um estudo das estratégias estéticas das séries de reportagens da Rádio Eldorado Radio language and journalism: a study of the aesthetic strategies of the series of reports from Radio Eldorado
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