The purpose of this research is to empowered the community, in this case Tour Guide in introducing tourism object in South West Minahasa Regency, especially Silian Raya District and to empowered them through their skill as a Marketing Agent in increasing tourists to come to this area, and the third, is to boost the community economy by participating in community businesses in tourism field, which are cooperated with BUNDES. This is due to no marketing strategy that suit to sell the tourism objects by the businessmen in Kecamatan Silian Raya Kabupaten Minahasa Tenggara. The previous marketing strategy through promotion that was implemented not well planned, takes some efforts and steps to synchronize, so the visitationsof tourist will increase.The method of this research used here is descriptive qualitative. Descriptive research is used to get the descriptions of role of Tour guide in increasing the tourist in Kecamatan Silian Raya, while to collect the data in this research are as follow, firstly, through interview to the businessmen, secondly, through observations, that is to observe directly about the existence of tourist in this district, thirdly through documentation which record all of the activity & the tourism objects.The outcome of this research is to put on an acreditate journal such as Hospitality and Tourism journal
Sulawesi Utara memiliki alam yang indah dengan kekayaan alam yang luar biasa. Salah satu kekayaan alam yang dimiliki oleh Provinsi Sulawesi utara adalah Objek Wisata Tetempangan Hill. Objek Tetempangan Hill merupakan objek wisata alam dimana Objek wisata Tetempangan Hill ini menyajikan pemandangan alam yang sangat indah yakni hamparan laut dan pegunungan yang membentang. Metode penelitian ini dilakukan dengan menggunakan metode deskriptif kuantitatif. Penelitian deskriptif dilakukan untuk mendapatkan gambaran tentang group reference (X) yang menjadi variable bebas (independent variable) dalam kaitannya dengan pengambilan keputusan wisatawan (Y) sebagai variable tidak bebas/terikat (independent variable). data yang didapat dari hasil kuesioner, wawancara dan data sekunder objek wisata Tetempangan Hill Kabupaten Minahasa Provinsi Sulawesi Utara. Teknik pengumpulan data menggunakan metode survey yaitu pengumpulan data yang dilakukan terhadap suatu objek dilapangan dengan mengambil sampel dari suatu populasi dengan menggunakan kuesioner sebagai alat pengumpul data yang disebar kepada 60 responden, selain itu penulis menggunakan uji statistic Group reference dalam hal ini keluarga dan sahabat memiliki pengaruh yang significant terhadap pengambilan keputusan para wisatawan untuk mengunjungi objek wisata Tetempangan Hill Kab.Minahasa Prop.Sulawesi Utara. Pengambilan keputusan oleh wisatawan dalam mengunjungi objek wisata Tetempangan Hill Kab.Minahasa Prop.Sulawesi Utara mempunyai hubungan yang positif terhadap pengaruh dari group reference dalam hal ini keluarga dan sahabat.
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