Jember has a very diverse natural, cultural and artificial tourism potential. One of the natural potentials that currently become the prima donna in Jember is Teluk Love beach, located in Sumberrejo-Ambulu-Jember. The main attraction of the Love Bay is in terms of its shape that symbolizes love, which is not possessed by other destinations in Jember. The booming existence of the Love Bay increases tourist arrivals at this destination every day, in the other hand the condition of human resources and social economic environment is not ready to face of the growth of Love Bay tourism. Weak tourism knowledge, slum social environment patterns, society economic management are some challenges in developing this Love Bay tourism. Theoretically, if a tourist destination is well managed, tourists as subjects in the tourism industry have an important role in the sustainability of a tourist destination. The tourist services needs to get special attention. If the tourists are well served, then they will feel satisfied. This is a factor driving these tourists to come back, and with the more tourists it will have an effect on improving the economic level of the community itself. Based on the problems experienced by partners, the solutions that can be offered are providing soft skills training (attitude) for tourism services, providing hard skills training (procedural), providing assistance in the form of procurement of quality improvement service.
Taman Nasional Bromo Tengger Semeru (TNBTS), dipilih mewakili wisata Jawa Timur oleh Kementerian Pariwisata, namun investasi yang terealisasi belum dirasakan manfaatnya pada TNBTS dan masyarakat, kajian ini ingin melihat model dan strategi kebijakan investasi sektor pariwisata terhadap pembangunan ekonomi. Metode penelitian yang digunakan adalah kualitatif deskriptif yaitu melakukan wawancara pada pihak terkait dan melalukan kajian terhadap pelaksanaan investasi pada sektor pariwisata di Jawa Timur khususnya TNBTS. Bentuk investasi dalam sektor pariwisata adalah investasi dalam atraksi pariwisata, investasi dalam aksesbilitas pariwisata, investasi dalam amenitas pariwisata, dan investasi dalam ancillary pariwisata. Strategi investasi yang sustainable adalah rencana strategis yang berkelanjutan dengan menciptakan model 9 portofolio produk wisata itu untuk mendukung Atraksi; pembangunan aksesibilitas pariwisata di Jawa Timur, dengan cara pembenahan di sektor transportasi; pembangunan amenitas (fasilitas) pariwisata di Jawa Timur bisa dilakukan oleh pihak swasta; pelayanan tambahan harus disediakan oleh Pemerintah Daerah setempat.
A marketing strategy is needed by Program Studi Diploma III Usaha Perjalanan Wisata (PS D-III UPW) of Jember University, in order to increase more students. Since the last few years, the students of PS D-III UPW has been decreased. This study has the objective to identify strengths, weaknesses, opportunities and threats of PS D-III UPW, and formulate the marketing strategy, by using analysis method of IFAS, EFAS, SWOT and QSPM. The result of IFAS and EFAS identify that PS D-III UPW has 16 factors of strength, 14 factors of weakness, 6 factors of opportunity and 3 factors of threat. The result of SWOT identifies some alternative strategies, which are technology information, student motivation, cooperation within tourism industry, promotion, facilities, competitive product, learning system, quality of human resource, and involvement of the students at Jember tourism events. The QSPM identifies that improvement of promotion as the first priority strategy.
Bumdes Maju Jaya Masaran merupakan salah satu BUMDes di Kabupaten Trenggalek. Sebelumnya BUMDes ini fokus pada pengembangan usaha di bidang penyewaan alat – alat konstruksi, seperti molen, namun seiring dengan program kerja Bupati Trenggalek tentang Seratus Desa Wisata (Sadewa), dimana Desa Masaran masuk di dalam program tersebut menjadikan BUMDes Maju Jaya Masaran turut berpartisipasi mengembangkan perekonomian di desa melalui pengembangan desa wisata. Tahun ini BUMDes membeli peralatan berupa 2 (dua) unit Mini Jeep dan juga sepur kelinci. BUMDes menggandeng Pokmaswas (Kelompok Pengawas Masyarakat) dalam mengelola mini jeep dan sepur kelinci. BUMDes memberikan bagi hasil 30% dari total pendapatan bersih setelah dipotong dengan biaya operasional. BUMDes melakukan kolaborasi dalam pengelolaan wisatanya untuk memberikan dampak ekonomi yang lebih merata. Pihak BUMDes mengalami beberapa kendala dalam pengembangan di bidang wisata, yakni anggaran dan keterbatasan SDM.
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