No abstract

No abstract

No abstract

Most companies seek to develop a great tag line. One that's easy to remember. One that sticks. Look around, almost every major corporation has one main message, also called a slogan or theme line. The fact is, it doesn't matter what you call it. What matters is that you can recall it, especially among the 1,500 advertising messages received daily. Most importantly, the tag line must be simple, catchy and unforgettable. It must be fast and and focused. Just think about billboards. What can you say in the fewest number of words that can be grasped and retained at 60 miles per hour? What exactly makes tag lines memorable? What elements do they have in common? Well, let's think about that for a moment. What are some of the most "sticky" slogans? Which ones have longevity? Which ones are impossible to forget? Here are a few familiar ones: Nike: Just do it.