The article discusses the transformation of the concept of «genius loci», in the context of the reorganization of urban areas in the historical center of the city, reveals its tangible and intangible aspects. The concept of the brand of the territory is considered as an element of preservation and development of the identity of the urban environment. Territory, selected for the study, was the Admiralty settlement of Kazan, has a rich history and demands of reorganization. The conducted complex of studies revealed the problems and resources of the territory. The results of the study are a set of recommendations, taking into account the preservation of «genius loci» and the formation of the urban environment identity, tested on the territory of the Admiralty settlement. Recommendations include the functional saturation of the territory and the development of social service facilities, reconstruction and formation of a new living environment, the preservation of cultural heritage and the industrial areas reorganization with the formation in their place of modern cultural and creative quarters, forming a common landscape and recreational frame, and cultural brand of a territory.

The purpose of the study is to identify the formed image of the territory in the perception of its inhabitants, using empirical research data for this. The main results of the study are that a comprehensive analysis of the mental representation of the urban space was carried out, on the basis of which the key elements of the image of the territory, the boundaries of the vernacular districts of the city, their urbanonymy were identified, as well as the significant role of urban open public spaces in the formation of the image of the territory. The authors come to the conclusion about the peculiarities of building images of cities, centered on symbolically significant elements and spaces that act as anchors for forming the image of a city in the perception of residents, attaching the population to the territory and constructing local identity.

The purpose of the study is to identify and compare territorial zones, volumetric-spatial characteristics of buildings and the peculiarities of the formation of open public spaces in Zelenodolsk. The main results of the study are that a comprehensive urban planning analysis was carried out, on the basis of which the features of the formation of territorial zones in the city were revealed, the boundaries of spatial-environmental morphotypes, their environmental features were identified, and the specificity of the formation of a design code for different areas of the city was determined. The significance of the results obtained for architecture and urban planning lies in the fact that the concept of the form-based code developed in the study for Zelenodolsk can become the basis for updating (or updating) urban planning documents (Local standards for urban planning, General plan, urban planning regulations, City beautification rules). The method of identifying and forming spatial-environmental morphotypes in the city is also of great importance, as the basis for creating a form-based code for Russian small and medium-sized industrial cities.

To analyze the effect of age on the overall survival (OS) of patients with acute leukemia (AL) after allogeneic hematopoietic cell transplantation (allo-HSCT).

The transformation of the concept of «genius loci» is considered in the context of redevelopment projects realized in the historical city center and the tangible and intangible aspects of the latter are elicited on the example of Admiralteiskaya Sloboda in Kazan. The study involved the use of general scientific methods, field research and interdisciplinary synthesis. A retrospective, demographic and urban planning analysis revealed challenges and resources of the site. Recommendations are given concerning the preservation of the spirit of the place and the shaping of Admiralteiskaya Sloboda environment’s identity: functional enrichment of the area, development of a network of social services, residential reconstruction and construction, preservation of the cultural heritage and transformation of the industrial sites into modern cultural and creative clusters, organization of a landscaped recreational framework, and promotion of the area’s cultural brand.