The paper proposes an approach to the study of the economics of cybermedia, with the aim of describing the structure and economic logic of communications and cultural industries on the Internet. Given the breadth of the subject, the article analyzes the economics of cybermedia by studying the competitive model of the industry, describing the main actors involved in this market and analysing the business and financing model of cybermedia, with a focus on revenue structure. KeywordsInternet, Cybermedia, Online media, Communications sector, Information economics, Competitivity, Business models. Título: Economía de los cibermedios: modelo de ingresos y fuentes de financiación ResumenSe propone una aproximación al estudio de la economía de los cibermedios, con el objetivo de describir la estructura y ló-gica económica de las industrias comunicativas y culturales en internet. Dada la amplitud del tema, se parte del estudio del modelo competitivo de la industria, la descripción de los principales agentes que participan en este mercado y el análisis del modelo de negocio (y por lo tanto de financiación) de los cibermedios, centrando esta cuestión en su estructura de ingresos. Palabras claveInternet, Cibermedios, Medios online, Sector de la comunicación, Economía de la información, Competitividad, Modelo de negocio.Cea-Esteruelas, María-Nereida (2013). "Cybermedia economics: revenue model and sources of financing". El profesional de la información, julio-agosto, v. 22, n. 4, pp. 353-361.
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