Consumer education is an important EU and United Nations priority. In most countries’ formal education systems, it is not a single discipline in its own right, but a cross‐curricular subject involving many areas of the school curriculum. Adult consumers are expected to be critical and informed consumers but may not know how to acquire the appropriate skills. The formal school system in many countries has failed to deliver these skills and values and adults need consumer education through both formal and informal means. With increasingly varied societies consumer education will help to produce active socially responsible citizens and citizenship is an essential element of the delivery of consumer education to adults. It is particularly important that consumer education should reach the vulnerable groups in society. Increasing globalisation and business power necessitate ethical and sustainable business practices; an informed, educated and empowered consumer will strengthen the market place to the benefit of both consumers and business. Unlike school education, adult education across Europe is fragmented     with     a     mixture     of     formal     education,     including training for vocational qualifications, continuing and community education,   and   informal   education,   an   essential   contributor   to life‐long   learning   delivered   through   media,   women's   groups, consumer groups and many other large and small organisations. The     issues     have     been     addressed     by     the     EU     Socrates supported     CEA     (Consumer     Education     for     Adults)     project which     has     10     partners     from     7     European     countries     drawn from non‐government organisations, teacher training and adult education institutions, universities and research institutes. The project   has   produced   a   training   manual   for   adult   consumer education, a training module, piloted in Vienna, which includes a handbook of teaching materials and a video, and has initiated a dialogue between consumers, consumer educators, business and producers.

Ernährungs-und Verbraucherbildung-quo vadis? Unterricht ist sowohl von Moral als auch von Moralisierung durchwirkt. Ethik und Moral werden häufig instrumentalisiert, um Themen kommunikations-und mehrheitsfähig zu machen, um Produkte und Dienstleistungen zu verkaufen. Die Besinnung auf den Gebrauchswert eines Produktes, die Auseinandersetzung mit Moralisierung als Instrument zur Erschaffung von Bedürfnissen, das Aufdecken von normativen Lernkonzepten und Methoden sind die wesentlichen fachdidaktischen Konsequenzen für eine EVB der Zukunft.