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Abstract.The work presents the analysis of the influence of the ideological paradigms of technology in solving environmental problems in the conditions of modernization of production, where a significant role is given to the protection and preservation of the natural environment and the protection of the rights of a citizen to a favourable environment. The attention is focused on the fact that in a civilized society, the needs of the individual and society are formed within the right social and cultural fields. The main importance of the regulation of everyday reality allotted to the phenomenon of law as a certain ideological paradigm. Stressed that at different stages in the coexistence of ideology and power detected General forms and principles of their influence on social practices, and on consciousness. The article substantiates the position that any interaction of subjects of economic activities leads to the existence of "constructive tension".

An adequate assessment of the environmental factor at the macro level is important in determining the direction of social-and economic development. Practically, at this level, there is a choice of a “sustainable” or “unsustainable” development. Underestimation of natural resources and environmental damage distorts the indicators of economic development and progress, which leads to the choice of an inefficient social-and-economic direction. If there is no mechanism of compensation for social-environmental-economic damage by the violator(implementation of the polluter pays principle), then this means that the corresponding losses are real for other economic agents and the population.To assess the relationship between the quantity and quality of economic growth, the trends of social-and-economic development of countries and regions, sustainability indicators are needed as targets for assessing the effectiveness of this development. The ecological imperative in sustainable development requires defining it (sustainable development) as the main goal of environmental policy at all levels. In Russia, the issues ofenvironmental policy development at the federal level are worked out the best. At the regional and municipal levels, there are only a few positive examples of the development of environmental policy, including in the Kemerovo region.