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Purposeful and reasonable state vision of the long-term tourism development strategy determines the success of a country in the world market of tourist services. Many countries have officially approved program documents that clearly outline the main goals and objectives of the state policy in the sphere of tourism, highlighting the resource potential, recreational infrastructure and preferred consumer markets, but there may be no idea of respecting the interests of domestic consumers. The maintenance of local tourism infrastructure is becoming an increasingly important prerequisite for the country’s competitiveness, as mass tourism is now replaced by individual travels. The article is aimed at studying the dependencies between the main macroeconomic indicators of the tourism industry, assessing the efficiency of foreign trade. The correlation-regression and cluster analysis has been used in order to confirm or refute the hypothesis if the effectiveness of the state support of the national tourism industry is dependent on the stable functioning of the domestic tourism market, e.g. stimulation of travels by residents. Based on the main macroeconomic indicators of the tourism industry for 136 countries of the world and overview of some national tourism development program, the analysis output has rejected the direct correlation between the support of the domestic market and export potential of the national tourism industry, but has proved the significance of the inner consumer power during the periods of downturns in the global economy for strengthening the country’s export potential.

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Abstract. The paper provides results of a comparative analysis of the level of innovation activity in European countries based on official statistics. A cluster analysis of R&D expenditure share in GDP allowed the authors to identify five groups of countries with very high (Denmark, Finland, Germany), high (Belgium, France, Slovenia), middle (the United Kingdom, Ireland, Estonia), low (Portugal, Spain, Bulgaria) and very low (Malta, Serbia, Ukraine) level of innovation activity. The paper grounds cluster borders, discusses common features of the countries within each cluster and their changes for past decade and proves the need for borrowing the best practices of the EU member countries to increase efficiency of innovation management for countries with low and very low level of innovation activity. The authors have made the proposals related to the ways of enhancing innovation management. The paper grounds the proposed approaches to the identification and accurate assessment of companies' expenses and intangible assets arising from commercialization of innovative implementations. The paper discloses the authors' position upon recognition of cost and expenses in financial accounting and management system, grounds benefits and suggests justified solutions for different cases depending on the nature of innovation process and requirements of the standards of accounting and financial statements.