The Covid-19 pandemic required many aspects of life to move online. This accelerated a broader trend for increasing use of ICT and AI, with implications for both the world of work and career development. This article explores the potential benefits and challenges of including AI in career practice. It provides an overview of the technology, including current uses, to illustrate ways in which it could enhance existing services, and the attendant practical and ethical challenges posed. Finally, recommendations are provided for policy and practice that will support career development professionals in managing these risks and maximising benefits to service users.
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