There has always been a posthuman aspect to the processing and consumption of animal-based meats, especially as cuts of meat are distanced from the animals supplying them, thus turning the animals themselves into information more so than bodies. Plant-based meat has doubled down on its employment of posthuman rhetoric, to become what the authors suggest are meataphors, or the articulation of meat as a pattern of information mapped onto a substrate in a way that is not exclusively linguistic. Impossible™ Foods’s meats, in particular, can be considered meataphors that participate in a larger symbolic and capitalistic endeavor to stake a claim in the animal-based meat market using more traditional advertising strategies; however, Impossible™ Foods’s meats are also, more implicitly, making posthuman moves in their persuasive efforts, rhetorically shifting both the meaning of meat and what it means to choose between animal-based and plant-based meats, in a way that parallels posthumanism’s emphasis on information. Impossible™ Foods, through their persuasive practices, has generated a new narrative of what sustains bodies, beyond the spatially significant juxtapositions with animal-based meats. Impossible™ Foods takes on the story of meat and remediates it for audiences through their semiotic practices, thus showing how the company employs a posthumanist approach to meat production and consumption.

Cu l ina ry A est h et ics a n d P r ac t ic es i n Nin et e en t h-Cen t u ry A m e r ic a n L i t e r at u r e Nineteenth-Century Major Lives and Letters Series Editor: Marilyn GaullThe nineteenth century invented major figures: gifted, productive, and influential writers and artists in English, European, and American public life who captured and expressed what Hazlitt called "The Spirit of the Age." Their achievements summarize, reflect, and shape the cultural traditions they inherited and influence the quality of life that followed. Before radio, film, and journalism deflected the energies of authors and audiences alike, literary forms such as popular verse, song lyrics, biographies, memoirs, letters, novels, reviews, essays, children's books, and drama generated a golden age of letters incomparable in Western history. Cu l ina ry A est h et ics a n d P r ac t ices in Nin et e en t h-Cen t u ry A m e r ic a n L i t e r at u r e

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