 Abstract: Transformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies [1]. The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.

Technological assurance and improvement of the economic efficiency of production are the first-priority issues for the modern manufacturing engineering area. It is possible to achieve a higher value of economic efficiency in multiproduct manufacturing by multicriteria optimization. A set of optimality criteria based on technological and economic indicators was defined with the aim of selecting the optimal manufacturing process. Competitive variants and a system of optimization were developed and investigated. A comparative analysis of the optimality criteria and their influence on the choice of optimal machining processes was carried out. It was determined that the batch of parts made an impact on the selection of the manufacturing process.

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