The subject of this research is the local community’s views on the intangible cultural heritage with an emphasis on the ganga, which could be a significant tourist potential of the rural area of the county. By entering the preliminary list of the intangible cultural heritage of Bosnia and Herzegovina, the ganga becomes a recognizable part, but also an important factor in preserving the tradition of the people and the area in which it originated and in which it still lives. The analysis is based on data collected through empirical research from May to July 2021. The results of the research showed the dissatisfaction of the local community with the current evaluation of intangible cultural heritage, and it is considered necessary to integrate the ganga into the touristic offer of Herzegovina. Keywords: ganga; intangible cultural heritage; rural area; West Herzegovina County.

dr. sc. Marina Bazina, doc., Fakultet prirodoslovno-matematičkih i odgojnih znanosti Sveučilišta u Mostaru,