A network society can easily produce, share, broadcast, capture, and record information through digital devices. The emergence of such a society has widespread implications. The traditional, one-way mass communication model is gradually becoming defunct because television media, must adopt the new media paradigm of migration from monoto multi-media. This transformation is an inevitable step for the industry in response to the. network society's methods of consuming media. The multichannel-TV industry is thus increasing its efforts to benefit from the changes in the way consumers like to view video content, even when these modifications disrupt its own traditional business model.