Kabupaten Gunungkidul sebagai salah satu Kabupaten yang ada di wilayah D.I. Yogyakarta memiliki potensi ragam rekreasi dan hiburan yang lengkap seperti, pantai, goa, kerajinan, desa wisata, air terjun, kuliner, dan lain sebagainya. Pengelolaan sektor wisata di Gunungkidul menjadi perhatian yang sangat besar. Desa Turunan, Girisuko, Panggang, Gunungkidul yang memiliki 7 RT dan 169 KK, secara swadaya membentuk Kelompok Tani Hutan (KTH) Wana Lestari II. KTH tersebut mengawali ide membangun dan mengembangkan desa wisata Bukit Roso Wulan bekerja sama dengan Dinas Kehutanan Gunungkidul. Sebagai desa wisata rintisan, perlu mempromosikannya kepada masyarakat luas. Kegiatan pengabdian ini berfokus pada peningkatan promosi dan publikasi desa wisata dalam bentuk pembuatan konten pemasaran yang akan disebarkan melalui media sosial Instagram dan WhatsApp Business. Ada dua kegiatan yang dilakukan, pertama, pelatihan pembuatan konten pemasaran video promosi, kedua, pengadaan peralatan pendukung promosi. Konten pemasaran dalam kegiatan pengabdian ini berupa video promosi. Materi video disiapkan dengan memberdayakan pemuda dan anggota Kelompok Tani Hutan Wana Lestari yang didampingi oleh tenaga ahli dari ITDA. Pendampingan ini bertujuan meningkatkan kemampuan pemuda dan anggota Kelompok Tani Hutan Wana Lestari dalam pembuatan video konten promosi secara mandiri. Pengadaan peralatan komunikasi Handphone diharapkan dapat meningkatkan frekuensi promosi melalui video pada media sosial Instagram dan WhatsApp Business.

Abstract

No abstract

Suppliers are sources providing the first material where the chain of goods distribution will start. Nowadays, the method of making decisions on the supply of bamboo raw materials for UKM Karya Manunggal is by conventional (intuition), so that it is often inappropriate in selecting the suppliers. Along with the increasingly fierce level of competition in the field of bamboo furniture, Karya Manunggal needs to review the strategy in the competition and to evaluate the ability of suppliers who are the main raw material providers. Therefore, the authors conducted a study that can be used by companies to measure the weight of each supplier by applying the Analytic Network Process (ANP) method. The Analytic Network Process (ANP) method was used to determine the ratio of the inner dependence and the outer dependence and the feedback. There were 7 criteria which were divided into 14 sub criteria and 6 alternatives used in this study. The final result was Arista Bambu with a weight of 0.2327, followed by Pak Wagiyo with 0.2106, Pak Paimin with 0.1737, Pak Gianto with 0.1506, Pak Tofa with 0.1217, and Pak Manto with 0.1107 . This study was assisted by using Super Decision Software, Microsoft Excel.

The current industrial development is required to improve the quality of production by continuing to improve the production process in order to continue to compete in the market, both locally, nationally and internationally. This demand also applies to small and medium industries that have limited capital, labor, land and technology. UKM Karya Manunggal is a small business unit that is engaged in making furniture made from bamboo. Problems of SMEs with available land, most areas are used for placement of work in process and placement of materials that should not be used so that it can disrupt the smooth movement of material movement. Mapping the real conditions of Karya Manunggal UKM by using ProModel software can know the description of material handling, input output from each work station and work in process. The closeness relationship between work stations in the initial conditions compared to using Activity Relationship Chart (ARC), resulted in a distance difference of 90.55 meters or changed by 4.94%. The output of a computer simulation results in a change from one process to another that changes. Initial conditions for raw material operators were 99.4% to 59.2%. The operator of the initial condition pattern was 21.9% to 21.2%. The rattan operator had initial conditions of 7.3% to 4.6%. Operators finish initial conditions 2.7% to 2.3%