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Our research in the field of intellectual property has focused on selected innovative forms of distribution and protection. In examining classical innovations, we found different perspectives on their nature. Recently, we have witnessed social challenges and phenomena, which theory, practice and respondents understand as "social" innovations. The results of research into robotics, artificial intelligence, the Internet of Things and communication technologies need to be radically improved. The current epidemiological situation also significantly affects intellectual property in relation to sustainability. In terms of intellectual property records in society, our research is based primarily on generally binding internal standards, in particular our own and, in part, external resources in the field of intellectual property and innovation. Our research on boars also focused on the distribution of intangible products in pandemic conditions. We used the methodology of quantitative survey and quantitative statistical methods. Data were collected as metadata and also by direct collection. Subsequently analysed by statistical program by correlation and regression analysis. The results show that companies are aware of the importance of all kinds of innovation, intellectual property products and a significant change in distribution channels.

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