This article presents the authors' suggestions on practical marketing, job development, and accommodation techniques as well as pitfalls to avoid in helping people with psychiatric disabilities find employment and careers in the community. The article also presents the theoretical underpinnings for the concrete “How To's” offered. Concepts discussed include identifying the customer, taking a “feature-benefit” and a customer service approach to marketing, creating a decision tree for disclosure of disability, and outlining effective strategies for countering objections raised by employers.

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