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By adapting insights and methodologies from design thinking, a modern scientific R&D organization may have the potential to increase the speed, inventiveness and vitality of their output and become an explosive engine of growth. Modern design consultancies face the challenge of producing original, creative work for their clients on project after project, and have thus developed several strategies and behaviors to produce innovative content repeatedly at a fast pace. The innovation strategies of design firms are different than traditional models of academic and scientific scholarship and rely on new models of radical collaboration by teams, knowledge sharing, wide-reaching cross-pollination and the habit of gaining early insights through tangible expressions of ideas in order to foster continual and rapid innovation.