The purpose of the article is to identify and reveal different approaches to the concept of teaching future teachers quality teaching based on the analysis of Ukrainian and foreign studies. The leading methods of research of this issue are methods of analysis, deduction and induction, comparison and generalisation, which will help to distinguish the signs, comprehensively study the professional competencies, skills that make up the personality of future teachers in higher education institutions, demonstrating aspects and methods of actual development of pedagogical competencies and qualities of students based on the development of the higher education system and its quality. The article reveals and demonstrates the problem of preparing future teachers for pedagogical interaction and high-quality teaching through scientific generalisation of theoretical and practical foundations, methodological development of the effectiveness of methods; describes the educational and methodological support for information training of students and teachers; substantiates the processes of modernisation in the education system, which are systematically studied; states ideas for improving the content of the educational process and training of future teachers based on the use of innovative technologies during training; systematises the methodology for modelling the quality management system of education in higher educational institutions. The materials of our article are of practical and theoretical value for students, future teachers, teachers who want to improve the level of their professional qualifications, promote productive development in pedagogical activities, and for scientists and educational figures who study the qualitative implementation of the quality management system of education in the pedagogical sphere.

The current stage of the socio-economic development of the Ukrainian economy is characterized by an imperfect economic base, low level of labor productivity, high resource intensity and energy consumption of production. It is the result of insufficient innovation and investment activity – a leading factor in the growth of competitiveness and a serious obstacle in the conditions of increasing openness of the economy, joining the country to the processes of globalization. This also applies to the development of the metallurgical industry, which is one of the basic branches of the national economy, since its production and export potential largely determine the stability of the economy and the filling of the budget of the country.The article analyzes the influence of financial and administrative analysis on the managerial, financial and investment activity of the metallurgical industry, which enables to assess and determine the innovation and investment level of the metallurgical industry and to analyze the structure of world steel production.It should be mentioned that although such parts of economic analysis as financial and administrative are deepening and complement each other, they should be considered separately, because it will allow to improve organizational, informational and methodological assurance, based on methodological approaches and considering practical needs.

In business and scientific literature, empathy (i.e. the ability to accept different perspectives, put oneself in another person's place, and develop interpersonal relations) occupies an important place. However, there is a risk that, in negotiations, the ability to induce the counterparty to accept the prospect, i.e. the display of empathy, is no less critical for success. External pressure and aggression cause psychological resistance. Sometimes such resistance takes on grotesque forms, forcing people to commit actions that directly contradict their interests to demonstrate their independence. The study's novelty stems from the fact that negotiations in work as an entrepreneur depend on empathic ability. The authors show that empathy training and upgrading can improve the quality and success of negotiations, leading to concluded contracts and, consequently, to better business performance. The work has established that entrepreneurial empathy in professional activities contributes to the development of secondary socioeconomic indicators of the environment and society. The study's practical significance is determined by the structure of the creation of an empathic component in the practical activities of business structures in the context of overcoming crisis phenomena in the economy.

At present innovations appear to be an important attribute in social and economic development. At the age of globalization, with customers' anticipations and competitive business growing up, those willing to stay afloat at the market and determined to develop (the latter being often caused by external reasons) are forced to carry out continuous innovational activity. Researches done both at a company's level and national, as well as international levels show an essential influence to the innovational activity carried out on an individual basis and the whole of economics, too. Also, studies have improved theoretical tools of innovative business process by classifying systematizing innovation and refinement of individual classifications. This will lead to leakage of the innovation process in the company, which is a set of comprehensive, constantly-implemented in time and space of advanced scientific, technical, technological, organizational, socioeconomic and environmental changes that lead to increased efficiency of the enterprise.

доктор економічних наук, професор кафедри обліку і оподаткування та маркетингу Мукачівського державного університету Гаврилець О.В. кандидат економічних наук, доцент кафедри обліку і оподаткування та маркетингу Мукачівського державного університету Максименко Д.В. кандидат економічних наук, доцент кафедри обліку і оподаткування та маркетингу Мукачівського державного університету Статтю присвячено визначенню маркетингових підходів до дослідження екологічності товарів на споживчому ринку. Представлено поняття екологічного товару, наведено його роль та значення у діяльності суб'єктів ринку. Визначено та охарактеризовано метод експертних оцінок та метод опитування як сучасні маркетингові підходи до дослідження проблем екологічності товарів. Ключові слова: екологічний товар, метод експертних оцінок, опитування, панельний метод, екологічні потреби, маркетингові інструменти. Реслер М.В., Гаврилец О.В., Максименко Д.В. МАРКЕТИНГОВЫЕ ПОДХОДЫ К ИССЛЕДОВАНИЮ ЭКОЛОГИЧНОСТИ ТОВАРОВ НА ПОТРЕБИТЕЛЬСКОМ РЫНКЕ Статья посвящена определению маркетинговых подходов к исследованию экологичности товаров на потребительском рынке. Представлено понятие экологического товара, определены его роль и значение в деятельности субъектов рынка. Определены характеристики метода экспертных оценок и метода опроса как современных подходов к исследованию проблем экологичности товаров. Ключевые слова: экологический товар, метод экспертных оценок, опрос, панельный метод, экологические потребности, маркетинговые инструменты. Resler M.V., Havrylets O.V., Maksymenko D.V. MARKETING APPROACHES TO RESEARCH OF ENVIRONMENTALLY FRIENDLY GOODS ON THE CONSUMER MARKET The article is devoted to the definition of marketing approaches to study the environmental quality of goods in the consumer market. The concept of ecological goods is presented, its role and significance for the subjects of the market are presented. The method of expert evaluations and the method of the survey, as the modern marketing approaches to the study of the issues of environmental friendliness of goods, have been determined and characterized.