This study aims to determine the effect of product quality and service quality to customer loyalty either partially or simultaneously, and to know the quality of product and service quality that has the most significant effect on customer loyalty at PT. Roman Ceramic International in Mojokerto. This research is done by quantitative method. The technique data used is questionnaires with a sample of 100 respondents. Data analysis technique used in this research is multiple linear regression using SPSS version 17 for windows. The results obtained based on the validity test show all existing questions are valid. This is done r count> r table. For reliability test can be concluded. The results of the research based on F test show the quality of the product and the quality simultaneous or together with customer loyalty. Test quality, product quality. Quality of service has the most significant influence on customer loyalty due to having the largest t arithmetic compared with product quality variables.

Sidoarjo Regency is an authentic Regency with UMKM District that has been certified as a UMKM Regency. The problems that have existed so far the Sidoarjo government has not compared MSMEs as part of the success of the city and building image and attractiveness so that tourists travel to Sidoarjo as a craft center for MSME products. Research objectives to 1) Knowing the city branding carried out by the Sidoarjo government. 2) Assessing MSMEs that deserve to be the city branding of the city of Sidoarjo. The analysis method used uses a SWOT analysis to determine the strengths (strenghts), weaknesses (weaknesses), opportunities (opportunities), and threats (threats) of the external and internal environment through IFAS and EFAS factors and SWOT diagrams. The results obtained total and weight of external and internal factors based on the influence of the size of each factor on the strategy results of the SWOT diagram show in an aggressive strategic position which means that aggressive strategies need to promote and innovate MSME products, which have not been known to the public so Sidoarjo as a city of MSMEs does not attract many tourists visiting Sidoarjo

This study aims to find out the Influence of Social Media, Brand Image and Price on Cryptocurrency Consumer Purchasing Decisions on Tokocrypto Applications. This research approach uses quantitative methods. Sampling in this study using a non probability sampling method with purposive sampling techniques with a total of 100 respondents. Data collection techniques are carried out using questionnaires distributed through online using google form. The data analysis techniques in this study used multiple linear regression through the SPSS Statistics program version 18. Based on the results of the analysis, it can be concluded that Social Media has an affect on Purchasing Decisions, Brand Image has an affect on Purchasing Decisions, Price has an affect on Purchasing Decisions and Social Media, Brand Image, and Price have a simultaneous effect on Purchasing Decisions.

This study aims to determine the effect of price, attractiveness, and accessibility on the decision to visit PPLH Seloliman Trawas Mojokerto tourism. This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are tourists who visit PPLH Seloliman Trawas Mojokerto tourism. The analytical technique used in this study is multiple linear regression using SPSS (Statistical Program for Social Science) version 25 for windows. influence the decision to visit PPLH Seloliman Trawas Mojokerto wisata tourism