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Quality tends to play an essential role in service industries such as banking and insurance services, as quality of service is crucial to count for the survival and profitability of the organization. Today, customer satisfaction and service quality is critical in most service industries. Taking into consideration the competitive issues from observing services quality, the subject also in the insurance industry is important based on administrative reform plan, which is required to provide quality services and meet customers' demands. This study aims to assess the factors influencing the positive words of mouth in the insurance services market. The population is Iran insurance company's customers in Guilan and 409 individuals were selected by simple random sampling. To collect data, a questionnaire was used and structural equation SEM and LISREL software was used to analyze the data. The findings indicate a significant positive relationship between all aspects of service quality and customer satisfaction. The results indicate that there was a significant positive relationship between customer satisfaction and customer words of mouth. Therefore, we can conclude that there were significant positive relationships between the dimensions of service quality with customer satisfaction and customer words of mouth in Iran insurance company in Guilan province.

Optimal utilization of employees and facilities is the primary goal of any organization and creation of a commitment and satisfaction in employees can have a major role to realize the goals. The aim of this study is to investigate The Effect of Self-awareness and Self-regulation on Organizational Commitment Employees of Islamic Azad University of Mashhad with MediatingRole of Job Satisfaction. The statistical sample of the study is the employees of Islamic Azad University of Mashhad which is obtained through simple random sampling according to the sample size of Cochran's formula, 190 questionnaires were collected. The collected data from the questionnaires were analyzed with structural equation modeling method using LISREL software. Also Spss software was used to express the descriptive statistics data. The results of this study showed that self-awareness and self-regulation has a positive effect on organizational commitment and job satisfaction. Also job satisfaction has a positive effect on organizational commitment and finally the results suggest the effectiveness of Self-awareness and Selfregulation on organizational commitment job satisfaction with mediating role of job satisfaction.

The present study offered a new perspective on the impact Organizational Aesthetics on employee retention and turnover Intentions from organization. The research approach of this study was a qualitative approach and the grounded theory method has been used. Deep interviewing was used to collect data. The statistical population of this study was employees of the social insurance organization of Kerman city, Iran. The sampling methods of this study consisted of theoretical sampling. Theoretical sampling is one of the basic steps in the process of grounded theory. Besides, the analysis of the data is performed based on the three coding methods used in grounded theory which include open, axial, and selective coding. The results of this study showed that organizational aesthetics strategy cause employee retention. Also, organizational aesthetics strategy prevents employee turnover intentions from the organization.