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This chapter reports an empirical study into internationalization and expansion strategies of international hotel operators in five countries in Eastern Central Europe. A questionnaire survey was conducted of the leading chains, framed around Dunning's (1993) eclectic paradigm. The major ownership advantages include knowledge of guest requirements, strategic planning and reservation systems. Location advantages that the chapter describes consist of the size and nature of the city in which the hotel was to be located, the infrastructure within the region, and the perception of the region as an attractive business tourism destination.

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