<p>This study proposes community-based tourism as a strategy for sustainable tourism development of Patong Beach. Direct observation, questionnaire and interview are research instruments. A result of analyzing 120 questionnaires of local people which displayed a negative impact including economic impact which was very high )= 4.53(, social impact )= 4.28( and environmental impact) = 4.42( which were high so the total mean score was high )= 4.41(. The Community-Based Tourism was adapted for solution all negative impacts which were mentioned earlier. The sreategies are namely 1. Political development strategy: (1.1) Enabling the participation of local people, (1.2) Giving the power of the community over the outside and (1.3) Ensuring rights in natural resource management. 2. Environmental development strategy: (2.1) Studying the carrying capacity of the area, (2.2) Managing waste disposal and (2.3) Raising awareness of the need for conservation.3. Social development strategy: (3.1) Raising the quality of life, (3.2) Promoting community pride, (3.3) Dividing roles fairly between women/men, elder/youth and (3.4) Building community management organizations. 4. Cultural development strategy: (4.1) Encouraging respect for different cultures, (4.2) Fostering cultural exchange and (4.3) Embedding development in local culture and 5. Economic development strategy: (5.1) Raising funds for community development, (5.2) Creating jobs in tourism and (5.3) Raising the income of local people.<strong></strong></p>

The COVID-19 crisis has created serious and complex challenges for the hospitality industry. A body of literature has identified crisis management practices in the hotel industry at different phases of the crisis. However, the existing literature mainly includes research on large and leading hotels, and knowledge of crisis management practices for small and medium-sized (SME) hotels, particularly at the recovery stage of the crisis, is limited. This paper explores the post-COVID recovery strategies of 386 SME hotels in the upper northern part of Thailand. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicate that customer relations (CR)-related and service provision (SV)-related strategies significantly affect SME hotel recovery. Meanwhile, cost-saving (CS) and revenue management (RM) strategies do not have a direct effect but are associated with CR and SV in facilitating SME hotel recovery. This paper provides useful information to assist SME hotel owners and managers in managing how to recover from the pandemic.

This paper presents a study of the existing tourism situation at Patong