Today, attention is paid to the importance and special position of information and communication technology (ICT) with the rapid growth of technology that has affected all aspects of organizations in some way and it is one of the components of modern societies. The purpose of this study was to examine the effect of the knowledge management process on ICT dimensions and the contribution of competitive advantage in professors of physical education and sport sciences faculties in Islamic Azad University Branches. This study was an applied and descriptive-correlation research. The population of this study was 86 professors. The collected data were analyzed by K-S tests and Pearson and Spearman Correlation Coefficient. The results showed that 59.30 % of subjects had doctorate or were PhD students, 40.70 % of them had a Master’s degree, 63.66 % of them were men, and 36.04 % of them were women. The results also showed that there was a significant relationship between the knowledge management process with ICT (0.710), the knowledge management process and the contribution of competitive advantage (0.619), and the contribution of competitive advantage with ICT (0.612). The use of ICT enables educational organizations to benefit from their intellectual advantages. It is suggested, that physical education and sport sciences faculties pay special attention to the promotion of their employees’ knowledge, more use of information technology, and the creation of a culture that is full of competition for success in their organizational mission.

The purpose of this study was to investigate the effect of brand identity and character on brand loyalty between Esteghlal and Persepolis team fans in Mazandaran province. This study was carried out using a descriptive correlation approach. The participants of this study consisted of 385 fans in a randomised cluster, at three geographical areas namely; west, central and east provinces. The participants answered questioners on brand identity and also a customer loyalty questionnaire. To perform descriptive statistics, the software package of spss21 was utilised and in order to perform confirmatory factor analysis and structural equation modelling (SEM) Amos21 was utilised. The results showed that brand personality with impact factor of 0.56 (t = 4.76) has greater relations with brand loyalty, than brand identity by the impact factor of 0.28 (t = 2.28), in the view point of fans.

The purpose of this study was to examine the effect of the application of Information and communication technology (ICT) skills on the process of knowledge management components and the effectiveness of creativity indicators for the improvement of employees’ performance system in the Ministry of Sports and Youth. This study was an applied and correlational research. The statistical population of this study was all employees in the Ministry of Sports and Youth of Guilan province. The collected data were analysed by K–S tests, the Kruskal–Wallis test, the Mann–Whitney U test, Spearman correlation coefficient and regression analysis. The results showed that 54.43% of subjects were men and 40.57% of them were women, 52.85% of them had associate and bachelor’s degrees, 38.85% of them had a master’s degree and 1.72% of them had doctorate and were PhD students. The results also showed that the correlation coefficient of the relationship between ICT with knowledge management components was 0.369 and ICT with creativity indicators was 0.291. Since there is a significant relationship between the research variables, so it is suggested to use online methods, multimedia methods, virtual trainings and virtual libraries to increase employees’ knowledge management components and creativity indicators in the Ministry of Sport and Youth. Keywords: Knowledge acquisition, knowledge sustainability, Ministry of Sports, fluidity, innovation, ICT.