Landscape conservation in rural area is not the crucial element to be considered under the development planning of Malaysia. It is because the public believe that the characteristics of landscape in rural area are the way forward to become a developed country. This approach will result in the disappearance of its own identity in Malaysia. So that, addressing the conservation of landscape in rural area is very significant to ensure that it will not be taken up by rapid development, threats, climate change and others. This study is conducted to advance fundamental knowledge about landscape characteristics conservation in rural area. The purposed of this study is to explore the public perspectives on economic value of landscape characteristics in spatial planning. The area under this study is in a rural area of Langkawi Island. The methodology that used in this study is adopted a mix method approach (qualitative as a core) to analyses the landscape characteristics conservation. Meanwhile, to analyses the economic value of landscape characteristics in rural areas were estimated by the more commonly use Contingent Valuation Method (CVM).