: It is important to learn the perspectives derived in communication theories in order to well understand the focuses and characteristic of those theories. There are several perspectives and one of them is derived form Anthroplogy. In this sense, communication is considered as having holistic character and concern in interpretive activities. In this regards, communication is contextualized by culture. Therefore as well culture is unique, communication is also unique. There are several kinds of contribution of Anthropology in the development of communication theories which can be traced. First, structural linguistic as the branch study of linguistic anthropology contributes in semiotics studies. As well, sociolinguistic contributes to understand the relationsip between social reality and culture. Second, in the area of historical archeology, the contrubition of Anthropology is represented in the frame of knowledge on unwritten communication activities. Third, the contribution of ethnology in innovation and diffussion theory as well as ethnography in the emergence of experience and interpretation theories also represent the contribution of Anhtropology. Similary, it can be traced the contribution of Anthropology through the contribution of ethnohistory in explaining the modes of communication of certain community.
In the digital era, urban youth face various media – including conventional media – to seek information related to fashion. Fashion items are one of the top three things Indonesian people buy, and Japanese fashion is one of the foreign brands they can mention. The media and information exposure affect their reaction and response toward the information. This study explored and compared Indonesian urban youth's information-seeking behavior about fashion and their perceptions of Japanese and Indonesian fashion brands. Data were collected through paper and pencil questionnaires administered to 291 students at four educational institutions in two major cities, with a diversity of age, gender, place of residence, religion, and education level. This study suggested that (1) young people used various media (polymedia), both conventional and new media. Digging up information directly to fashion brand outlets was a crucial choice, (2) information-seeking behavior was related to fashion brand perceptions. Perceptions of Japanese brands were better than their Indonesian counterparts, although it varied on different demographic characteristics and diversity of information-seeking patterns. This research has several implications: (1) fashion information must be conveyed to consumers as a unique person rather than as a collective person; (2) fashion information must be delivered either through conventional media – including direct shop visits, as well as new media, (3) Need to build a product as a global brand image.
Sebuah organisasi penting untuk memahami komunikasi organisasi. Dengan pemahaman yang baik dari para aktor pengelola organisasi, maka akan tercapai praktek komunikasi organisasi yang berkualitas. Salah satu praktek komunikasi organisasi adalah penggunaan media komunikasi organisasi. Yayasan Sayap Ibu DIY (YSI) dan Kopilimo Café & Homestay belum memiliki panduan penggunaan media komunikasi organisasi. Permasalahannya adalah tidak terdistribusikannya informasi yang penting dan bermanfaat, lemahnya pemahaman akan konsep komunikasi organisasi, dan lemahnya fungsi koordinasi. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan bagi YSI dan Kopilimo Café & Homestay dalam menyusun panduan penggunaan media komunikasi organisasi.Landasan teoritik yang digunakan dalam penyusunan panduan adalah komunikasi organisasi, mencakup konsep komunikasi organisasi dan media komunikasi organisasi, serta pemanfataannya. Metode pelaksanaan pendampingan berupa ceramah, diskusi, dan workshop.Target pendampingan sebanyak tujuh kali pertemuan dengan luaran pengabdian berupa panduan penggunaan media komunikasi organisasi. Panduan memuat jenis media, konsep, dan tata cara penggunaan, serta petunjuk teknis dalam menggunakan setiap jenis media. Kesimpulan dari kegiatan pengabdian kepada masyarakat ini adalah bahwa efektifitas komunikasi organisasi harus ditunjang oleh tersedianya panduan penggunaan media komunikasi organisasi yang terrencana. Untuk itu diperlukan pendampingan dari tim pengabdi yang memiliki kompetensi di bidang komunikasi organisasi.
The theoritical analysis is inspired by the labor riot occurred in Drydocks World Graha Shipyards Company in Batam April 22, 2010. This case has reminded us to consider the importance of diversity management for business organization. Such organization has a reality of cultural diversity in its employees and usually it is a multinational company. Such company has grown and expanded in accordance with the development of the global economic order. The reality of cultural diversity actually can be positive forces to sustain the dynamics of the organization, but if not properly managed it can make the negative impact of disadvantageous communication climate. It can enrich the communication climate practices of racism and discrimination. The goal of diversity management is to maximize the positive forces of cultural diversity and to minimize its negative impacts. Management of diversity is itself a way of managing an organization that requires the multicultural paradigm. Inter-group conflict management is an integral part of the management of diversity. At the group level, it is necessary to understand the factors of inter-group conflict. When the conflict as the adverse effect of cultural diversity occurs, that is needed is a constructive management. Parties who have a burden of adaptation should be accommodative to other parties. Accommodation is conducted in the way of viewing the conflict, attitudes, and management style. It is also needs to be developed a communication climate that may reduce the prejudices which is the source of the practices of racism and discrimination.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.