Professional psychology has gone through amazing growth and development in recent years. This corresponds with rapid changes to the healthcare landscape and is further accelerated by the coronavirus disease (COVID-19) pandemic. Professional organizations are integral to addressing these challenges, with state psychological associations playing a critical role for professional psychologists. Since its creation, the Connecticut Psychological Association (CPA) has been championing the needs of its members to the benefit of all psychologists in the state. In 2019, CPA surveyed existing members and all licensed psychologists in Connecticut (CT) on professional concerns and interests. It also sought to engage CT psychologists in professional advocacy efforts and to counter declining membership numbers. The survey development process itself was valuable. Items were tailored to memberships status and included quantitative and qualitative data with thematic content covering: advocacy, networking, professional assistance, educational opportunities, marketing opportunities, and public service. Organizational housekeeping during survey development and the prepandemic timing of data collection proved invaluable. Results and implications are summarized with the discussion of the action steps that followed in the context of an emerging global pandemic. Insights generated by the survey facilitated strategic prioritization of limited resources, helping CPA to navigate the start of the COVID-19 syndemic and to take action steps that successfully increased membership.