Purpose
– The purpose of this paper is to develop a scale to find the relationship between consumer doubt, skepticism, familiarity, information seeking, value for money and aesthetic design with customers’ purchase intention.
Design/methodology/approach
– This study focussed on students of Malaysian university of multimedia in Melaka campus and used questionnaires to obtain the relevant data. Convenience random sampling method is used whereby 200 questionnaires were distributed among the target population and exactly 200 completed answers were collected.
Findings
– The survey results show that aesthetic design and information seeking of a product has a positive significant relationship with customers’ purchase intention. Respondents reported a consideration on these two factors and it is revealed that the scale used in this study is reliable and valid kind of measurement to assess customers’ purchase intention.
Practical implications
– To minimize the innovating failure among launched new innovative products, managers and decision makers should focus on variables used in this study. By focussing on aesthetic design and information seeking they can overcome some of the problems cause failure.
Originality/value
– This research focus on customers’ purchase intention to buy a Malaysian-made innovative new product and their lack of confidence and trust if the product satisfy their needs. The scale in this study show that this research is valid and it gives new perception toward purchase intention and innovation.
Local Area Networks(LAN) at present become an important instrument for organizing of process and information communication in an organization. They provides important purposes such as association of large amount of data, hardware and software resources and expanding of optimum communications. Becase these network do work with valuable information, the problem of security providing is an important issue in organization. So, the stablishment of an information security management system(ISMS) in organization is significant. In this paper, we introduce ISMS and its implementation in LAN scop. The assets of LAN and threats and vulnerabilities of these assets are identified, the risks are evaluated and techniques to reduce them and at result security establishment of the network is expressed.
in wireless sensor network, sensors usually deployed randomly over environment. Some important aspect of network including connectivity, coverage and hole detection are under research. Existing natural and artificial obstacles in environment may cause failure in algorithm that network using in real environment. Hence in this work, ArcNode topology base on GIS is designed to modeling network.Our topology is based on spatial data structure which is important part of GIS.
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