Our paper investigates how prices are determined on peer-to-peer markets We analyze whether experience and reputation in sharing economy platforms have the same impact as in traditional markets We provide the first empirical analysis of the world's leading intercity carsharing platform, BlaBlaCar We show that more-experienced drivers on BlaBlaCar set lower prices and sell more seats than less-experienced drivers. We find evidence of discrimination against drivers of a minority group (Arabic drivers) that sell less seats on Blablacar.
The emergence of the sharing economy has had a tremendous impact on the tourism industry; however, few quality management mechanisms exist for shared tourism services. Based on unique data of 52,248 transactions collected from BlaBlaCar, the world’s leading ridesharing platform, this study examines the independent and combined effects of quality cues on travelers’ demand for peer-to-peer ridesharing services. The findings suggest that intrinsic cues (product reputation and seller reputation) and extrinsic cues (relative price and offer duration) are decisive in increasing demand, and their combined effects can be positive or negative. In addition, analyses of the heterogeneous effects of intrinsic and extrinsic cues across seller segments clarify how consumers evaluate product quality using information from multiple cues. These findings contribute to the literature on tourism and marketing by providing new insights into the design of competitive product offers in the sharing economy.
Our paper investigates how prices are determined on peer-to-peer markets We analyze whether experience and reputation in sharing economy platforms have the same impact as in traditional markets We provide the first empirical analysis of the world's leading intercity carsharing platform, BlaBlaCar We show that more-experienced drivers on BlaBlaCar set lower prices and sell more seats than less-experienced drivers. We find evidence of discrimination against drivers of a minority group (Arabic drivers) that sell less seats on Blablacar.
Pour les PME, investir dans un progiciel de gestion intégré - ERP - correspond à un investissement informatique majeur, assimilable à une décision stratégique. L’article teste l’influence des priorités stratégiques des PME sur leur choix d’utiliser ou non un système ERP. Une investigation auprès de 1977 PME montre que la recherche de réactivité est le seul positionnement stratégique augmentant la probabilité d’adopter un ERP. Les stratégies d’affaires centrées sur les caractéristiques des produits n’ont, elles, pas d’influence. De plus, l’investigation confirme que la taille, l’appartenance à un groupe ainsi que la maturité informatique des PME favorisent leur adoption des ERP.ERP is a major IT investment for SMEs, which can be considered as a strategic decision. The article tests how strategic priorities of SMEs influence their adoption of an ERP system. An investigation on 1977 firms shows that reactivity seeking is the only strategic positioning increasing the probability to adopt an ERP. Business strategies focused on the characteristics of the products have no influence. In addition, the investigation confirms that the size, the group membership and the IT maturity of SMEs lever ERP adoption.Invertir en un software integrado ERP supone para las PYMES una inversión informática de importancia, asimilable a una decisión estratégica. El artículo analiza la influencia de las prioridades estratégicas de las PYMES en su decisión de utilizar o no un ERP. Una investigación realizada en 1977 PYMES muestra que la búsqueda de reactividad es el único posicionamiento estratégico que aumenta la probabilidad de adoptar un ERP. Las estrategias comerciales centradas en las características de los productos no influyen en la decisión. Tambien, el tamaño, el pertenecer a un grupo y la madurez informática favorecen la adopción de los ERP
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