One of the villages in Jayapura City is Kampung Kayo Batu, which provides a variety of MSME products. The marketing and sales of MSME products are still performed in the traditional way. According to this, MSME performers still receive a limited amount of income. Knowing how information and communication technology (ICT) is used is important for expanding product marketing and sales. This community service activity aims to help MSME actors use ICT in promoting and marketing their products. The method applied in this activity includes socialization and training on the use of social media and e-commerce for promoting MSME products in Kayo Batu Village. The result obtained from the program is the actors receive a new understanding which encourages to start promoting their products online through e-commerce and social media.

This study aimed to determine the measured effect of strategy and empowerment on increasing income. The population in this study were all cooperatives registered with the Jayapura City Industry, Trade, and Cooperatives Service. Sampling using the purposive sampling method based on recommendations from the relevant agencies to obtain a total sample of 4 cooperatives—data collection techniques using a questionnaire. The analytical method used in this study is instrument analysis, classical assumption analysis, and hypothesis analysis using the SPSS 26 program. The results of this study state that strategy and empowerment partially do not affect increasing income and that simultaneous research on process and empowerment research does not affect increasing income.