Crackers are snack products made from tapioca starch dough or the addition of other permitted food stuffs. Crakers are widely known to have a distinctive taste and cn be accepted by everyone. The level and type needs and desires of the consumer can be different from one another, which led to the choice of opening up business opportunities became more and more bigger, election reasons and election objectives and factors to be considered in a business venture on each consumer are also different. Other that, determine which segments the market shares are located and identify consumers into segments of a particular segment as well as identify targets what is achieved and its position. In order to support the success of research to be conducted in the cracker processing industry UD. Sukma CAP MD which is where the first step of the research to be done before doing the research is a literature study to find a reference about segmentation analysis, targeting, positioning to consumer satisfaction and using descriptive analysis method, test validity, test reliability, test normality data, multiple linier regression analysis and co efficient of determination. The results showed that the test validity and reliability test on the data processed to produce valid and real data, with multiple linier regression values of vaue  Y = -0,8266 + 0,3452x1+ 0,3795x2 + 0,1333x3 + 0,0904x4 and coefficient of determination () greatest 0,4624%. This shows that 46,24% great customer loyalty. Value of determination of 0,4624% ahows that the product of independent variables is considered to have only a small simultaneous effect on the dependent variable.

Permasalahan sampah saat ini menjadi suatu hal yang memerlukan perhatian, karena sampah-sampah yang dibiarkan saja akan menimbulkan dampak negatif bagi lingkungan. Penelitian ini dilakukan di Tempat Pembuangan Akhir (TPA) Bakunci Kabupaten Tanah Laut. Tujuan dari penelitian ini yaitu untuk menganalisis pengolahan sampah di TPA Bakunci serta menganalisis penerapan produksi bersih dari segi kelayakan teknis, kelayakan lingkungan dan kelayakan ekonomi. Metode yang digunakan dalam penelitian ini yaitu wawancara, kuisioner, pengamatan langsung dan studi pustaka yang berkaitan dengan penelitian. Pengelolaan sampah di TPA Bakunci yaitu mengolah sampah organik diolah menjadi kompos, sampah organik diolah menjadi biogas dan sampah anorganik dikelola dibank sampah. Dilihat dari segi kelayakan teknis pengelolaan kompos dan bank sampah layak untuk dilanjutkan, sedangkan dari segi kelayakan lingkungan setiap pengelolaan sampah yang dilakukan tidak ada pengaruhnya terhadap lingkungan. Dilihat dari segi kelayakan ekonomi dalam pengelolaan kompos perkiraan keuntungan yang diperoleh yaitu Rp. 23.856.000/bulan dan pengelolaan bank sampah yaitu 28.818.900/bulan untuk 33 nasabah bank sampah.