The study was aimed at determining the qualitative impact of broadcast media (radio and television) advertisement on the perception of medicines among the adult population in Nigeria. The study was carried out in Ibadan using a carefully designed and pretested questionnaire as the instrument for data collection after obtaining necessary ethical clearance. The study showed that broadcast media had a positive influence on the population. Both media were found to create awareness and enhance the existing level of awareness about over-the-counter (OTC) medicines in adults. The advertisements in both media did not adequately inform listeners about the risks and side effects of medicines (less than 25 per cent were better informed).For all classes of medicines, ie analgesics, blood tonics, cough preparations, antimalarial, worm expellers and laxatives, most of the respondents (. 50-85 per cent) indicated that if they were in a position to recommend or determine what medicines others would use, the advertisements they were exposed to would play significant roles. Generally, television had more impact on the population than radio.
Nigeria has fairly adequate endowment of energy resources, yet the country is lagging behind in terms of access to reliable and affordable energy supply. The country faces serious challenges as a result of declining electricity generation from domestic power plants. This steady decline has led to a near failure of the electric power sector. Electricity supply required to place Nigeria on the path of economic growth and sustainable development is in very short supply. The country has just 45 electrification rate, with only 54.7% of her population electrified as at 2016. More than 80 million people are still without access to electricity with frequent power failure. This has contributed to the slow economic growth currently experienced in Nigeria. Regular power supply is the hallmark of a developed economy. Nigeria is blessed with energy resources which could be harnessed to provide various modern energy services and which could have played essential role in the effort to alleviate poverty in the country. There is failure to mobilize the required resources for the development of energy resources in Nigeria. Around 1,500MW of Nigeria’s hydropower potential is currently being used, contributing to about 30% of the total amount of electricity produced. The large amount of gas associated with oil exploration operations is being wasted through flaring instead of being valuably used for power generation and industrial processes. Current patterns of production and consumption of energy are not sustainable. This paper highlights the importance of sustainable electric energy development in attaining sustainable development in Nigeria.
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