This article presents the key results of a major survey carried out by the NEARCH project on the public perception of archaeology and heritage across Europe. The analysis focuses on three main points of significance for contemporary archaeological practice. The first is the image of archaeology and its definition in the perception of the general public. The second concerns the values that archaeology represents for the public. The third focuses on the social expectations placed on archaeologists and archaeology. The NEARCH survey clearly indicates that there is a significant public expectation by Europeans that archaeology should work comprehensively across a broad range of areas, and that cultural heritage management in general needs to engage more with different archaeological and heritage groups.Keywords: public archaeology, social engagement, European survey, NEARCH project Since the 2008 economic crisis, thinking about archaeology and the social sciences has changed. The repercussions of the market crisis have affected academic disciplines as well as the global economy (Schlanger & Aitchison, 2010). The primary impact on archaeological practice was the cessation of construction work, and underfunding of archaeological projects. In some countries (e.g. Spain and Ireland), commercial archaeology companies which depended on new investments were European Journal of Archaeology 21 (1) 2018, This is an Open Access article, distributed under the terms of the Creative Commons AttributionNonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is included and the original work is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use. (Eogan, 2010;Parga-Dans, 2010). In other countries (such as Poland) the quality of archaeological work decreased (Marciniak & Pawleta, 2010). Today, archaeology and archaeologists find themselves in a new market reality. While the effective communication of the value of archaeology for understanding ourselves and our society has always been important, it has also been greatly magnified by the crisis. Therefore, the ideas championed by the public and community archaeology domains are even more critical within archaeological practice (see Merriman, 2004;Högberg, 2007; Madsuda & Okamura, 2011; Kajda et al., 2015;van den Dries, 2015). Other factors, such as institutional crises (Marciniak, 2015), denationalization of heritage policy and practice, the growing importance of multinational enterprises (Willems, 2014), greater emphasis on the human rights perspective on memory and identity (Hodder, 2010), or the relationship of heritage to well-being and quality of life (Abel et al., 2010) also have an increased influence on archaeological research. These multifaceted developments have been identified among practitioners in the field as a reflection of more general transformations with...
ABSTRACT. This paper sets out to present how the research results and knowledge of the archaeological heritage of the Bobolice Region were disseminated under the project 'Non-invasive surveying of the potential of archaeological resources in the Bobolice region, West Pomerania Province' and offers further propositions in this regard. One of the project's essential objectives was to determine how we can use information generated through non-invasive research methods for the dissemination and popularisation of the archaeological heritage resources to the general public and how to exploit them for the development of tourism in this region of Poland This paper provides an overview of the basic principles of the dissemination of knowledge about the cultural and/or archaeological heritage. It discusses the key initiatives in the field carried out during the project. These included a seminar, a popular science conference, lessons at schools, promotional activities and publications. Among others, the project sought to specify the possibilities for a potential use of certain archaeological structures and sites, through actions aimed at their dissemination and making them available to the general public, and a possible use in the development of archaeological tourism in the region. The recommendations presented here should be seen merely as suggestions for potential activities centred on the archaeological heritage resources in the Bobolice region.KEY WORDS: archaeological heritage, popularisation, dissemination, non-invasive methods, Bobolice _______________ 1 Tekst stanowi zmodyfikowaną i rozbudowaną wersję wcześniejszego artykułu, który ukazał się w innym miejscu (zob. Pawleta 2015a).
Spain) with a special account on its results in Poland. The results of the survey present that archaeology is a scientific discipline of special interest among Poles and that they appreciate and need a contact and cooperation with archaeologists which would enable society to understand more the importance of our own past.
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