Sustainability issues are becoming increasingly important in the hospitality sector during crisis times such as COVID‐19 and post‐pandemic. In order to synthesize the literature on sustainable practices in hospitality, we developed a systematic literature to illustrate the dominant sustainable practices in hospitality. We present a comprehensive review of the 48 articles on sustainable practices in hospitality through the Web of Science (WoS) and Scopus databases; spanning over 2 years (2020–2021) pre‐and amid the COVID‐19 pandemic and extending the scope in distinctive ways. Our review has demonstrated that sustainable practices in hospitality have made progress in the years 2020 and 2021. However, there are conceptual and empirical overlaps among sustainable practices in hospitality. Additionally, hospitality sustainable practices research is restricted in research contexts. There is a lack of research on antecedents, outcomes, and integrating theories in studies. By following the guidance presented in this review, we expect to advance and maintain sustainable practices research to provide substantive insights over the coming years post‐COVID‐19. The current research is one of the first studies to systematically review sustainable practices in hospitality pre‐and amid the COVID‐19 pandemic. The research ends with a comprehensive research agenda and a framework to apprise future theoretical and empirical advances in the area.

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The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis) and questionnaire method.

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Organizations, nowadays, operate in highly dynamically-developing environments. This fact also applies to sports organizations, which are looking for various ways to succeed or survive in these environments. There are various solutions available, but from a long-term perspective it is important for sports organizations to think in a complex way. One of the solutions of this issue is to ensure the long-term sustainability and development of these organizations. The aim of this paper is to focus on strategic factors in the management of mutual relationships with stakeholders. The importance of managing cooperation with stakeholders is very high for the achievement of both short-term and long-term objectives. This paper presents, in addition to the results of research aimed at the cooperation of sports organizations and their stakeholders (425 respondents participated in the research), solutions to issues currently troubling sports organizations in this field. These issues include the lack of funds for the functioning of the sports organization, as well as the insufficient size of sports organization membership. Sports organizations cannot only reduce the intensity of these issues, but can also eliminate them by utilising selected key factors in the management of mutual relationships with stakeholders.